What’s happening at Amazon isn’t suppose to happen in modern finance. Shares are rising as profits are falling:

Amazon shares are up around 150 percent since mid-2010, which perhaps not coincidentally was the last time the company had sizable profits. In other words, investors really decided they loved the company only when net income began to slide.

Any fool can run a profitable company but it takes a gutsy person to build the world’s largest retailer….

[New York Times –¬†All Amazon Is Missing Is a Profit]

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