up arrow Friday Beer Blogging

Tonight after tennis, Your JoeDog will have two beers at a local brewery. It’s possible many of you will do the same. Programmers tend to be like novelists in that a great many of them love beer.

You guys know Jim Koch, right? He’s the founder of Boston Beer Company, the maker of Sam Adams. Have you ever seen Jim without a beer? Check it out: he’s always drinking.

Now ask yourselves this: Have you ever seen him drunk? Has he ever made the front page of Gawker? Has there ever been a David Hasselhof burger movie starring Jim Koch? We don’t think so. At least, we’re certain an embarrassing escapade has never bubbled-up onto our internets. That doesn’t mean there hasn’t been one, but Jim Koch can apparently maintain his composure.

So how does he do it? How does he drink all day and not get drunk? Last April he splained his secret to Esquire. Today that secret finally reaches this blog. (Hey, thanks for the timely info!) So what’s his secret? He eats Fleischmann’s dry yeast before he imbibes. Does it work? NPR says “no.

[Esquire: Jim Koch’s Secret To Not Getting Drunk]

[National Public Radio: Don’t Bother; It Doesn’t Work]