Your JoeDog is no marketing guru. He doesn’t use conversion tracking to see if he’s met business objectives. Heck, he doesn’t have business objectives. Ideally, he’d like to generate enough ad revenue to cover the cost of hosting this site but that’s the extent of the marketing plan.
Still he uses Google Analtyics. Why? Everyone says “You gotta use Google Analytics.” Okay, fine. He’s google-analyzing. That tool provides metrics that allow him to gauge long term trends. He reads those trends like this: “Up slope, good. Down slope bad.”
Google Analytics also provides demographic information. Your JoeDog has no idea what do with that. Basically, he looks at it and goes, “That’s more or less what I expected.” So according to Google Analytics, what does a typical JoeDogger look like?
Glad you asked. He — yes, he, 94% of you are men — is a 30 year old American technologist who’s also a bit of a news junkie and likes to travel. His favorite browser is Chrome but he prefers iPhone to Android. His ISP is Comcast and he arrived at this site by clicking a link.
The second most common JoeDogger is a Chinese technologist. Third most is a British technologist. Fourth most is a technologist from France. Apart from varied countries, you guys are basically the same: nerds!
Your JoeDog really has no plans to do anything with that information. He just thought he’d share it.